Business Strategist

Aamer RafiqueQureshi

Connecting people.
Building businesses.

Currently serving PRU PCJCCI FPCCI LCCI

Hospitality Real Estate Development Legal Support Services Marketing & Advertising Tourism Connecting People, Building Businesses

02The Founder

Founder & ChairmanARQ Group

“Leadership means serving, not ruling.”

Mr. Aamer Rafique Qureshi is the Founder and Chairman of ARQ Group of Companies, a diversified Pakistani business group spanning hospitality, real estate development, legal support services, marketing and tourism. He provides strategic direction, governance oversight and leadership across every group company.

He serves as Chairman of the Pakistan Restaurants Unity Association, the registered body representing Pakistan’s restaurant and hospitality industry, and is Managing Partner of Poet Boutique Restaurants — among Lahore’s most recognised premium dining names. Alongside this he holds advisory and convener mandates at the Pakistan-China Joint Chamber of Commerce & Industry, the Federation of Pakistan Chambers of Commerce & Industry, and the Lahore Chamber of Commerce & Industry.

His philosophy is built on trust-based relationships, disciplined execution and institution-building that outlasts any single venture — a conviction that has made industry advocacy as much a part of his work as the businesses he owns.

Based in: Lahore, Pakistan
Leads: ARQ Group of Companies
Sectors: Hospitality · Real Estate · Legal Services · Marketing · Tourism
Current mandates: PRU · PCJCCI · FPCCI · LCCI

Follow the Chairman

Aamer Rafique Qureshi, Founder and Chairman of ARQ Group — Aamer Rafique Qureshi

Founder & Chairman

03Leadership Roles

Service beyond the balance sheet.

Elected and appointed mandates across Pakistan’s leading chambers, industry bodies and civic institutions — representing the hospitality sector and the wider business community at the national table.

Current Leadership Roles

Chairman

Pakistan Restaurants Unity Association

PRUVisit website

Advisor — International Investments

Pakistan-China Joint Chamber of Commerce & Industry

PCJCCIVisit website

Convener — Hospitality Committee

Federation of Pakistan Chambers of Commerce & Industry

FPCCIVisit website

Convener — Hospitality Committee

Lahore Chamber of Commerce & Industry

LCCIVisit website

Former Leadership Roles

Former President (Pakistan)

Overseas Pakistanis Organization

OPO

Former Chief Organizer

Pak-China Love Festival 2025 Trade Expo

2025

Former Deputy Chairman

Citizens Police Liaison Committee, Government of Punjab

CPLCVisit website

Former Vice President

Students Union, Punjab University

PUVisit website

04About ARQ Group

Connecting people. Building businesses.

ARQ Group is a diversified business group committed to building sustainable businesses, developing future-focused ventures and creating long-term value across multiple industries — with a philosophy centred on connecting people and building businesses.

Selective Diversification

High-quality businesses in carefully chosen sectors — never rapid expansion for its own sake.

Professional Management

Every venture built on strong operational foundations and guided by experienced leadership.

iii

Institutional Governance

Centralised strategic oversight, compliance and credibility — long-term value for clients, partners and communities.

05Current Businesses

Multiple businesses. One standard.

Flagship Vertical

Poet Hospitality Group

Creating Memorable Guest Experiences

Widely recognised for exceptional dining and event experiences in Lahore — built on exceptional food, green ambiance and unmatched elegance. From its early presence at Greater Iqbal Park, Poet has grown into one of Lahore’s most respected premium dining brands.

Poet Rooftop Garden Poet Mughlai Poet Caterers & Event Planners Poet Royal Banquets Poet Cloud Kitchens

Marketing & Advertising Agency

Brand Bull

We Build Businesses & Leaders.

Brand strategy, campaign creative and market positioning for ventures that intend to lead their category rather than follow it.

Legal Support Services

SS Advisers

One Stop Legal Support Services

Structured legal support and consultancy under one roof — case support, advocate coordination and strategic assessment before action, within a compliant and confidential framework.

Paralegal & Documentation

SS Paralegal Services

Information. Documentation. Assistance.

Property, inheritance and banking documentation handled with precision — the groundwork that makes every legal step that follows straightforward.

Real Estate Development

Poet Developers (Pvt.) Ltd.

Trust Has an Address

Premium residential and mixed-use development held to sustainable, high-end standards. Delivered: Archx Apartments.

Tourism

MARHABA Pakistan Tourism

From Arrival to Departure

End-to-end travel and hospitality management for visitors to Pakistan — welcomed on landing, looked after until they leave.

06Upcoming Ventures

What we are building next.

Launching soon

Business Network

Green CEOs

Shaping Pakistan’s Future

Connecting the nation’s C-suite with global leaders through B2B and B2G collaboration, investment and international growth.

Launching soon

Real Estate Media

Property Lions

The Voice of Real Estate

Independent coverage, market intelligence and an informed platform for Pakistan’s property sector.

Launching soon

Ownership & Title

Malkiat

Ownership is Everything

Making title, transfer and ownership records clear, verifiable and accessible to every owner.

Launching soon

Media & Broadcast

Hospitality News Network

The Voice of Hospitality

A dedicated newsroom for Pakistan’s hospitality industry — trends, reporting and the conversations that move the sector.